The Kayfabe Reveal Euro Tour
A poster system for Ghais Guevara's European tour, built around professional wrestling, constructed identity and combat-sport iconography.
Tour marketing shaped by kayfabe, mythology and deliberate performance.
As part of Ghais Guevara's European tour supporting his album The Kayfabe Reveal, a series of posters were produced to promote selected dates.
Playing into the album's themes of kayfabe and the deliberate construction of identities, wrestling became the core reference point across the series. Joseph handled creative direction and graphic design.
- Ghais Guevara Euro Tour
- April 2026 - May 2026
- London date 25 Apr 2026
- Dublin date 2 May 2026
- The Hague date 9 May 2026
- Creative Direction
- Graphic Design
- Tour Marketing
- Poster System
- Professional wrestling
- Male combat sports
- Public performance
- Constructed identity
- 3 A3 poster designs
- Online marketing assets
- Instagram / Facebook promotion
- Ticket platform graphics
Borrowing the language of wrestling without flattening it into nostalgia.
Wrestling was the core reference point for the series. The posters draw from the mythology and iconography of professional wrestling and male combat sports, using those references to build a coherent visual language around the tour.
A red-black system for dates, venues and online promotion.
The core outputs were three A3 posters intended for online marketing across Instagram, Facebook and ticket websites.
The series uses a bold red and black treatment, halftone texture, stars and match-card hierarchy to make the tour feel like an event being announced inside its own mythology.
A compact tour identity with the pressure and theatre of a wrestling card.
The Kayfabe Reveal Euro Tour poster system translated the album's themes into direct promotional graphics, giving the European dates a visual identity that felt performative, referential and immediate.
Rather than treating wrestling as decoration, the project used its structure - billing, hierarchy, conflict and persona - as the design language for the tour campaign.